A Greener, More Sustainable World

At The Good Brand, our mission is simple: we aim to create sustainable, everyday products that everyone can use—products that are good for people, animals, and the planet. Sustainability shouldn’t just be for the few, it should be accessible and affordable for all.

NOT JUST GREEN WORDS, BUT GREEN EVIDENCE

We don't just talk about sustainability—we live it. We are certified by the Vegan Society and our pods are currently awaiting certification from the EU Ecolabel. For the personal care products we’re developing, we plan to earn certifications like Natrue and Ecocert, so you know you’re getting the best in eco-friendly, ethical products.

GREEN, GREENER, GREENEST

We know that sustainability is a journey, not a destination. At The Good Brand, we strive to be as green as possible, but we understand there’s always room for improvement. Our motto—Green, Greener, Greenest—represents our commitment to continuous improvement. Later this year, we’re excited to release even greener versions of our cleaning products. We’re always working to raise the bar.

  • JOIN US ON OUR GREEN MISSION

    Together, we can make a difference. Whether you’re looking for high-quality, eco-friendly products or you’re passionate about making sustainable choices, The Good Brand is here to help you take action for a greener, healthier planet.

EXPERIENCE THE GOOD BRAND

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  • NOT JUST GREEN — MAKING A POSITIVE IMPACT

    Being green is important, but we also believe in making a positive contribution to society. We actively integrate individuals with difficult access to the regular labor market into our team and work with sheltered workshops. Our motto is simple: If it can’t be done the way it should, it must be done the way it can. We’re proud of our inclusive approach to employment and our commitment to social responsibility.